Wow. It's looking like it's going to be a very, very busy year. Here's my updated conference schedule.

In October of last year, the Oklahoma City Journal Record did an article on the LifeCycle project. I just happened upon a text version of the article on the web, which has been reposted in this entry, for sake of history.

Entrepreneur Tackles Virtual Wild West

By Brain Brus

The Journal Record

Norman computer-tech entrepreneur Kyle Machulis slowly pedaled his sleek gray car to the front of his office. After he works the bugs out, he hopes to sell the pedal-driven technology to thousands of others so they can travel anywhere in the world by bike, car, plane and jet pack, he said.

"It would work for treadmills, too," he said, clicking on the car and putting it back in his inventory directory. "It's just a matter of adjusting some connections. (...) I'm working on making the speed representational of your pedaling effort as well, because right now you move at a consistent crawl."

Machulis is an entrepreneur in the virtual Wild West, looking to exchange his computer savvy for real cash in a newly developing economy that exists somewhere between the keyboard and his wallet.

He has been working for several months on an alternative movement interface for use in the Second Life online environment where tens of thousands of people regularly log in to chat with each other, and more: By way of avatars - three-dimensional representations of physical bodies - they build and rent virtual apartments, buy fancy outfits for virtual dates at avatar-run dance clubs, and barter for a wide variety of in-world resources. Some users, like Machulis, invest a lot of energy in creating new applications to sell to other users' avatars.

In other online game environments similar transactions are taking place for swords, platinum coins, jet packs, armor and even pure adventuring experience. Hundreds of dollars at a time, millions per year.

Although the environment may only exist in the electron interplay of the Internet, the money exchanging hands has tangible value.

Money for nothing?

At the beginning of the business day on Oct. 24, a single U.S. dollar was worth 177 Second Life dollars, or Lindens, on the LindeX exchange operated by San Francisco-based Linden Lab. At the Internet Gaming Entertainment Ltd. Web site, a third-party exchange registered out of Hong Kong, a trader could sell a minimum of L$5,000 for U.S.$18.50. At, named for the Second Life land baroness who lives in real-world Germany, the trade rate was L$5,000 for U.S.$20.99.

So if Machulis were to put his product on the Second Life open market and sell it for, say, L$500 per application, he might be able to turn it around for U.S. $2.60 - minus transaction fees.

The secret is in mass consumerism. The annual Gross Domestic Product in SL is worth more than U.S. $2 million, said Linden Lab spokeswoman Catherine Smith. Chung herself could sell off all her SL holdings and cash out for a total of about U.S. $80,000. A popular Oregon SL clothing designer known by the online alias of Munchflower Zaius puts in about 40 hours a week of real-world work to earn a high five-figure real cash income through the SL environment.

"When Linden Lab created Second Life, the idea was to create a world or place where people could create their own destiny," Smith said. "An economy, based on Linden dollars, was part of that concept. We began to see people taking off with their ideas and at one point, near the end of 2003, we gave users the intellectual property rights to own their own content. Whatever they created was theirs. We thought that if we gave people ownership, they'd be more involved and invested in the world and innovate."

That's exactly what happened in the case of an SL user who goes by the name Kermitt Quirk out of Australia. By working within the computer code that makes SL possible, he developed a game for avatars to play called Tringo. The game proved so popular in SL - other player/avatars were buying copies at L$15,000 each to host tournaments and make their own profits - that Quirk took the concept to a real-world media company, Donner Wood. It was then licensed as a GameBoy Advance gaming system and is expected to be released later this year.

Machulis, who operates out of Nonpolynomial Labs in both Norman and a representational office in SL, hasn't yet figured out his marketing strategy or sale price for his pedaling product. By attaching a standard exercise bicycle data output to a computer keyboard, Machulis can move his avatar or avie-driven vehicle across the SL virtual terrain - over digitally rendered mountains, rivers, sand dunes. Similar products are already sold for other game or exercise systems, so he knows it's marketable. Machulis was mesmerized by the SL potential.

"You really can do almost anything you want here," he said, pointing at his gravity-defying SL lab on the computer screen. "Sooner or later, someone's going to do this. It might as well be me."

Sweat it out

In a dark room in The Village, warriors are swinging blood-stained swords and dodging magic spells. If Mike Fernandez's character survives the current onslaught - and he probably will, given Fernandez's gaming experience at the keyboard - he could probably sell it on e-Bay for a few hundred dollars.

"I've been able to sell some of my stuff for cash every so often. I sold an Everquest character for $670," the Oklahoma City Community College student said as he checked on a friend's progress at another terminal at the Cyber Quest center on N. May Avenue. "Sometimes it gets to the point where the monetary value isn't worth as much, because the prices fluctuate. I think right now the WoW (World of Warcraft) exchange rate is $10 for 100 gold. It goes up and down a lot. If there's too much on a server, the prices will drop. There is an actual market for it.

"It's there, sort of like gas prices going up and down, and you deal with it," he said.

Fernandez is a regular customer at Cyber Quest, a LAN gaming center owned and operated by Mike Lewis. Fernandez plays for hours a day, often forming teams with other highly skilled gamers in what Lewis called "one of the highest-quality centers in the Southwest."

Fernandez has no desire to turn his hobby into a profit-making venture - "Sometimes it's fun and sometimes it's really boring, kind of like work. (...) You could do it professionally, but I wouldn't rely on it. It would take too much effort."

Lewis has done his own share of gaming, and he holds some disdain for professional sword-hackers who are only online to "farm" easy monsters for experience and gold coins. Unlike Second Life, most massively multiplayer online role-playing games, or MMORPGs, have a combat goal involving character advancement and increasingly difficult challenges. To reach the most interesting parts of a game, a character has to be pretty powerful. And that takes hundreds of hours of time others are willing to pay for.

For example, one U.S.-based company,, has dozens of workers in Romania playing online games 10 hours a day for low wages, The Observer recently reported. Other industry insiders said virtual sweatshops have been established in China and other parts of the world.

On IGE's exchange or e-Bay's auction sites, a fully developed superhero in City of Heroes can sell for as much as $799; likewise for a World of Warcraft paladin or Star Wars Galaxies Jedi knight.

Lewis is reluctant to go pro for other reasons, however.

"Sure, you could get away with it, but you run the risk of having your shop shut down," he said. "Because you have to deal with tax issues. (...) I have to report anything I sell, and honestly, I'm not sure how that would work out.

"And then you've got the issue of how the gaming industry will try to clamp down on that sort of behavior, because right now they want to collect as many licensing fees as they can." Lewis waved his hand at the dozens of computer terminals in his shop. "Counterstrike is the most popular game in the world, and last year I bought 30 licenses so we could play it here. (...) You've got to be very careful that you don't give them an excuse to tap into other revenue streams."


Pedaling across Second Life's landscape, a user's avatar will find countless opportunities to spend Linden dollars on intricately designed jewelry, tracts of virtual land, and furniture and art for their abodes, all designed by other users, some with big entrepreneurial dreams.

They can also buy short programs called scripts that cause avatars to act in a certain way, vehicles that envelope an avatar and allow quirky movement modes, and objects called pose balls that allow avatar-to-avatar body interaction. That last class of computer code product includes many sexual animations - made even more graphic by the purchase of virtual genitals that can be worn by avatars. Then there are other users selling their own services through avatar representation, usually referring to themselves as "escorts" for the most personal service or simply chatting for tips while performing suggestively on a virtual stage with dance scripts.

Second Life has rules about "mature" areas and aggressive play, and even a virtual police blotter that shows the results of investigations from user complaints. But in many ways, "it's like the Wild West; it can be almost anything you want it to be," Linden spokeswoman Smith said.

In one of the tamer SL zones, Connie Mableson set up shop of another type to address another aspect of the virtual frontier. The Phoenix attorney has arranged a Greek forum-like resource center to help other Second Lifers understand their rights to intellectual properties on the Internet. One of her pavilions will include a gallery of SL brands and logos for review by other entrepreneurs.

"The biggest issue in the virtual world is going to be the definition of what is property," Mableson said in a telephone interview. "Some would argue that in dealing with intellectual property, which protects what a mind can create, there should be an expanded class of property rights. Obviously, real-world objects like your car are property. Should that concept be extended to how you manipulate the digital world? If you design or buy a virtual couch, should you have rights to that couch as property?"

Mableson was working on issues of cyber-law before the Internet had spawned the World Wide Web. The clients who kicked off her career are infamous, even if most people don't recognize their names: Martha Siegel and Lawrence Cantor, the world's first e-mail spammers. In 1994, Siegel and Cantor, who are attorneys as well, sent out a message to about 6,000 newsgroups on the fledgling Internet offering assistance in obtaining U.S. green cards for anyone who replied. Although Cantor and Siegel got plenty of business from the solicitation, to the point of being kicked off their Internet service provider, they also received thousands of angry e-mails. Other entrepreneurs soon followed in their footsteps.

"The Internet was supposed to be about the free flow of information, not commercialization," Mableson said. "The profit motive was very limited.

"There was really no legal advice to give at the time, because no one knew what to do about the issue. I helped them with the aftereffects, and I ended up representing them shortly thereafter on a matter of Internet trademark infringement," she said.

Mableson said that ethically she cannot give legal advice in the virtual world; her SL site is for information purposes only.

She also mentioned another SL user who is trying to establish a "stock market" to track and invest in companies operating out of SL. Mableson has been discussing SEC issues with the man because technically everything in SL is a security: an investment of money in a common enterprise for the expectation of profit derived by the effort of another. The user in question, who she asked to not identify, has already been in contact with securities attorneys about potential liabilities, she said.

"The thinking there is that this is a game or amusement. (...) He's saying there are no real securities being sold; we're dealing in funny-money Lindens. If you're playing Monopoly, for example, and you want more money, you go out and buy a pack of Monopoly dollars."

But usually that Monopoly money can't be sold back for real cash, she said. The casino concept might be a closer fit, because players can cash-out their tokens at the end of the day.

"There are no cases on this, nothing not even close to this. (...) It will be interesting to see how this plays out," she said. "It's mind-boggling."

Brian Brus reports on metro area government, finance, agriculture and other issues. You may reach him by phone at 278-2837 or by e-mail,

I'll be speaking at South by Southwest Interactive, on the "Secret Sex Lives of Video Games" Panel on Tuesday, March 14th.

Panel Participants

Tony Walsh - ClickableCulture

Glennis McClellan - Republik Games

Julianne Greer - The Escapist

Mark Wallache - Life Herald

Kyle Machulis (aka qDot, aka qDot Bunnyhug, aka ME) - Nonpolynomial Labs/IGDA Sex In Games SIG/

Come see us try and discuss emergent sex in video games in a vaguely academic way until we all break down and just start saying naughty words just because we can. I do so love talking about this stuff.

I've been in an on again, off again relationship with Second Life lately. I go in, I plan on building and creating and scripting, and end up sitting and talking. However, sometimes, things happen that really make me happy, and that's what keeps me around.

I was headed to Dwellget today, just 'cause it's a nifty shop and cute build...

I was perusing the aisles when I saw..

Now, for anyone who doesn't get this reference, GO HERE WATCH NOW

More - Stop Motion Animation by Mark Osbourne.

This is so fitting for virtual worlds in so many ways that it makes me wanna puke with the awesomeness of it. I'd never even drawn the connection between the two, but god damn. I could go off on the psychology of it all, but it'd just bore the hell out of the 98% of my readership not into virtual worlds, so I'll let you draw your own conclusions.

But, seriously, damn.

And yes, I now own those goggles.

Here we are, 4 days after the end of the Austin Games Conference. 4 days after the conference I swore I would live blog, swore that I would record every experience in that deft, witty format that only I could.

There was no way I could've made it more painfully obvious that this was my first real conference, was there?

Now that I've had time to regroup, read over my notes, and now that I've (in order of importance) updated my blog network, played Shadow of the Colossus and Blitz: The League, and spent quality time my fiancee, it's time to relay to the world exactly where $145 + Hotel/Food, 12 hours of driving, and a deep need to be part of an industry you have no experience in will get you when you show up to a Video Game Conference.

Please note that there are many parts of this trip report that have nothing to do with gaming. However, in the interest of keeping somewhat on topic in my own blog, I will do my best to work as many gaming buzzwords into the appropriate areas as possible.

Tuesday, October 25th - Day 0

Having arrived home roughly 12 hours before from San Jose, California, I was rearing and ready to get out of Oklahoma again as quickly as possible. After throwing my 2 bags and my fiancee's 14 bags in the car, we head off. An hour into the trip, we realize we have no iPod.

Now, for those of you who are not aware, what lies between Oklahoma City, Oklahoma and Austin, Texas is, well, not much. At all. No landmarks. No plants. No ELEVATION. Just flat. Pure, unadulterated, simple, flat. Combine that with NPR stations that have ranges that cover maybe an hour of driving in that trip, and you're stuck with AM talk radio or country the rest of the way.

Due to this, I now know that the US is being absorbed into Mystery Babylon.

Next time I need a plot for a apocalyptic RPG, the FIRST place I am going is Southern US AM talk radio. Plots are SO much more convincing when you know there are some people out there that actually believe them.

Both my fiancee and I being complete consumer whores, we took what ended up being a 45 minute total off-route trip to eat at a Ruby Tuesday restaurant. We had seen the commerical on cable television multiple times, and the thoughts of non-linear multiple-path burger decision chains (There's 36 burgers on the menu) piqued our interest enough that we felt we must playtest at the only location in the tri-state area.

I would compare the meal to the Capcom approach to video games. The opener (Fried Buffalo Chicken Wontons) set us up much like an opening FMV to a Capcom game; Hot and full of everything that looks to make a meal worth it. However, it fizzled out in the middle, with major control problems (god damn, those were some big ass burgers) combined with mediocre quality plaguing the meal. However, it ended strong with a Double White Chocolcate Coffee Freezie Thingy That I Can't Remember The Name Of, which can only be described as having enough sugar to quality as liquified meth smoothie and thus be a scheduled narcotic. We had no problems staying up through the rest of the boring, boring drive.

Got to hotel, checked in, went to sleep, not knowing that the next day would be full of DOOM.

And by DOOM, I mean promise and opportunity.

Wednesday, October 26th - Day 1

Woke up early, ready to start the day. Put on my networkin' boots and networkin' face, and set off on my way to the Conference Center.

Little did I realize, my hotel was a mile away from said conference center. Networkin' boots soon became MUST NOT CRY FROM FOOT PAIN boots. For all the pain, I was looking very, very sexy.

The Sex In Games talk, which I was there for, didn't happen until 4:30pm, so I had a day's worth of conference sessions to enjoy.

I had two tracks to choose from, the Game Writer's Conference or the Women's Games Conference. I found myself hopping between the two.

Talk 1 - Gaming the Narrative - Game Writer's Conference

By Marc Laidlaw, Valve

Wow. Valve. Half Life. When I think writing, I think Half Life. Mainly, the start to the first game, riding into the Black Mesa Research Facility on the tram and talking to the scientists. I didn't know how much of this was designers, how much of this was writers, and how much of this was just the hand of god guiding the team to make PURE UNADULTERATED AWESOME, but if anyone involved was going to speak, I was going to listen.

Writing is something I've been trying to work on lately. Judging by hit counts and compliments from strangers, I seem to be doing quite well at exposition. Fictional/character writing is something I'd like to work on, though, as writing the Great American Novel/Video Game will probably need to involve some of that.

Mark's talk pointed out quite a few of the things that, as a gamer, I probably subconciously pick up but don't really notice. Replacing item handoffs with plot points. Seemingly useless "performances" that actually inhance the game immersion. Looking at this from the perspective of the person trying to create it instead of the person trying to unlock it is very revealing.

The talk reminded me of the "New Games Journalism" genre that's been all cool with the hip kids lately, though unlike most of the overly flowery, VERY overly long jumble that plagues the genre at the moment, I really liked this.

Talk 2 - The Language of Games - Game Writer's Conference

By Hal Barwood, Finite Arts

Game writing from a film writer's perspective. Seeing I knew little about either, I could sort of see the ties he was trying to make, but I think I've got a lot more reading up to do before I really get it.

However, managing to call the Final Fantasy series "Cluttered" and First Person Shooters "Cheap" is definitely a way to get a room's attention. It's amazing what you can get away with when you

  • Are right
  • Have written a LucasArts game from back when LucasArts Games were worthy of being in the Lourve


Seeing that I was staying in the "Indie Game Developer" hotel (cheap and a mile away), I was also on the "Indie Game Developer" diet, meaning I got a hotel room with a kitchenette and planned on picking up cheapo stuff at the grocery store. I stomped (as that's the only thing you could do in the aforementioned boots) back to the hotel and sat down, only to get an email asking me to cover the Women In Games conference. Which was starting up again in 15 minutes. Stompstompstomp I go straight back to the convention center, stopping to get a sandwich on the way, which I eat as quietly as possible while in

Talk 3 - Team Building : How a Diverse Team Makes a Big Impact - Women's Games Conference

I got in about half way through this talk, long enough to see Jeb Haven's speak about diversity in teams. Unfortunatly between having to eat thru what parts of the session I saw then running back out to check email to figure out exactly what I'm supposed to be covering, I didn't get to take any notes. However, I remember it being a good sandwich. I mean, talk. Good talk.

Talk 4 - Alternate Reality Gaming (ARGs) - Game Writer's Conference



4orty 2wo.

The Beast (which spawned what is now 4orty 2wo), ilovebees, Last Call Poker, Hex168 etc...

Sure, I work on immersive environment hardware, but ARGs make ALL environments the game. Sure, you need technology to play them since there's such a massive amount of information over a massive area to be processed, but EVERY ENVIRONMENT IS THE GAME. There's no way to reproduce this using just technology. It is the next step.

And my god, it is HOT.

The talk was given by Maureen McHugh, who was part of the ilovebees team. The style... Well, imagine that Garrison Keeler has turned both evil and psychic, and has decided to get into your head and turn your world into an insanely weird Lake Wobegon. Records every minute of it, laughs, then shows up at a game conference and relays the wonderful experiences of torturing players lives in that dry, witty tone.

The talk contained an overview of how ARGs are initially produced, how they change as they are played (since the game can be redeveloped in real time with play events), and what lessons had been learned throughout games that were finished.

I counted at least 14 different kinds of awesome during this talk.

Talk 5 - Sex In Games - Women's Games Conference

By Brenda Brathwaite, IGDA Sex In Games SIG

with cameo by Kyle Machulis, the amazing man with no sense of shame.

(NSFW LINK) Also known as "How to simultaniously start and ruin your career in the game industry". (Already covered this over on Slashdong, click the link to check it out, but, once again, NOT SAFE FOR WORK)

Evening - Assimilation

Walking out of the talk with my Box o' Horrible Goodies, I stopped to absolute fawn over Maureen McHugh as I saw her walking down the hall. As I overflowed with copious accolades for speaking on a subject I have not the creativity nor the motivation to ever hope to work in, a ring of Dinner Plan Forming People surrounded us. Somehow, Box o' Horrible Goodies ended up strewn across the floor with me giving a impromptu instant replay of my part of the Sex In Games speech, and then suddenly I was on my way to a restaurant (far, far away), surrounded by these new and interesting "IGDA Writers SIG" people.

Apparently the IGDA has other SIGs covering things not involving Sex! I was as shocked as I'm sure all of my readers currently are.

After a yummy dinner of chocolate (mole) enchiladas, beer, and meeting nice new people, I finally had a clique to hang out with for the conference. A posse. A gang. Together, we would claim couches in the Attendee's lounge in the name of writing, and look at Andy Walsh weird when he would say something so absolutely, painfully British that every girl in the room would instantly attach themselves to him.

I began this conference as an engineer, with no formal writing skills whatsoever.

Now, I was an engineer who knew some writers. Truly, I had grown.

Major lesson from this conference: Never, ever say you'll live blog a conference. It's impossible, and anyone that says they're doing it is either a liar, a wizard, or a lying wizard.

Lots of notes taken, expect blogging when I get home, because god damn, there's just no time.

This is the way the conference begins.

This is the way the conference begins.

This is the way the conference begins.

Not with a bang,

but with 2 hours sleep.

What was going to be 2 hours of blog updates on the morning's game writer's conference lectures (including one by a writier on HALF LIFE) now sees me sitting a mile away from the conference center, with 30 minutes to get lunch and get back to cover the Women's Games Conference.

While wearing boots.

I'm not taking off the boots. They're too damn sexy.

More later.